As the importance of transactional data and contextual actions increases in regards to a customer's living profile, so is the need for real time action whilst the customer is in that particular state. There is no better example of this as in the Telco environment. Telecommunications company's share a unique relationship with their customers in having large amounts of real time data on that customers activity. To address the potentials of this dynamic change,
Knowesis developed Sift. Sift is a platform designed to trigger events within the Telco OSS/BSS layer. These events are aimed at increasing revenue through real-time customer interaction.
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